Dr. Devdutt Pattanaik

Mythologist, Chief Belief Officer, Future Group, India

“As is Belief, so is Behaviour, and so is Business”, says Devdutt Pattanaik in his book ‘Business Sutra’, a very ‘Indian’ approach to management. A medical doctor by training, Dr Devdutt has spent over 15 years in the healthcare and pharmaceutical industries, managing various roles in Apollo Health Street and Sanofi Aventis. He then moved to Ernst & Young as Business Advisor before he was asked to bring his radical views on management to the retail industry when he joined the Future Group in 2008. In 2009, he became a TED speaker and has since been engaging with Indian and International audiences through his popular newspaper columns, TV shows, videos and lectures. Author of 25 books, he is also culture consultant with Reliance Industries.

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