Mr. Suhel Seth

Managing Partner
Counselage, India

Mr Suhel Seth is Managing Partner, Counselage India. Counselage is India’s only strategic brand management and marketing consultancy advising Chairpersons and CEOs on branding and marketing. Counselage works for Tata Steel, The Taj Group of Hotels, Hero Honda, Tata Teleservices, NDTV, Coca Cola, and Max India, amongst others.

Suhel has several passions: he is a regular speaker at industry meets; a lecturer at various Indian Institutes of Management and also a writer; his provocative columns appear in The Financial Times London, in Business India, The Hindustan Times, and The Indian Express. He usually writes on current affairs and the social landscape of India. He has also co-authored two books on Calcutta with Khushwant Singh and R K Laxman.

He was also the Keynote Speaker at the Indian Advertising Congress in 1998 and has also been a speaker at all Marketing Summits organised by CII of which he was the Chairman from 2005 to 2010. He was on the global advisory board of British Airways until 2009 and presently sits on the global board of Cavendish and RADA (Royal Academy of Dramatic Arts, London) and on the regional boards of Citibank and Coca Cola.

He has spoken on the subject of ‘Understanding the Indian Consumer’ at International Executive Committees of companies such as American Express, BMW Foundation, and Renault. He has also addressed the Harvard Business School on ‘Building Brands in India.’

Suhel has published several papers on `The changing Indian Consumer.' He has written extensively on the impact of advertising and its linkages to societal influences such as religion and culture. In February 2002, his first book `In your face’ was published. More recently, he has been commissioned by Penguin India to write a book, tentatively titled `The Indian Mindset&

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